A method of indicating a synchronization signal block (SSB), a method of determining an SSB, an apparatus of indicating an SSB, an apparatus of determining an SSB, a base station, user equipment (UE) and a computer readable storage medium are provided. The method of indicating an SSB includes: determining a target pattern from a plurality of patterns and acquiring serial number information corresponding to the SSB based on the target pattern; determining, according to the serial number information corresponding to the SSB, position indication information in an indication signaling for indicating a corresponding position of the SSB; and transmitting the position indication information to UE.