Provided is a counting apparatus capable of accurately counting count target objects. A counting apparatus 1 includes: a storage unit 11 in which a learning model is stored, the learning model being trained using multiple pairs of training input images each obtained by capturing an image of multiple count target objects with the same shape, and training output images each containing teaching figures that are arranged at respective positions of the multiple count target objects; a captured image acquiring unit 12 that acquires a captured image of multiple count target objects; an output image acquiring unit 13 that acquires an output image in which the count target objects contained in the captured image are converted into count target figures, by applying the captured image to the learning model; a counting unit 15 that counts the number of count target objects, using the multiple count target figures contained in the output image; and an output unit 16 that outputs the number of count target objects counted by the counting unit 15.