Embodiments of this application provide a voice interaction method and apparatus, a terminal, and a storage medium, and relates to the field of terminal technologies. This application provides a method for triggering wakeup word-free voice interaction. A service type set on which a user has a voice interaction intention is predicted based on a target event that can trigger voice interaction. If a service type of a first service expressed by a voice instruction is a target service type in the service type set, the first service is executed. A cumbersome operation that the user needs to frequently utter a wakeup word in a voice interaction process is omitted, so that a problem of extremely low voice interaction efficiency caused by frequently uttering the wakeup word is resolved, an operation is more convenient, and the voice interaction process is more natural and personalized, thereby improving user experience of voice interaction.