Exemplary embodiments of the present disclosure provide a method and apparatus for automatically generating an advertisement, a device, a computer-readable storage medium, and a computer program product. The method (200) for automatically generating an advertisement includes: obtaining (210), by one or more computers (110), based on a field to which an object of the advertisement belongs, multimedia content reflecting attributes of the object, wherein the multimedia content comprises one of text content, image content, video content, and audio content; generating (220), by one or more computers (110), based on the field and the attributes, text information describing the object; and combining (230), by one or more computers (110), the multimedia content and the text information to generate the advertisement (130).