Techniques for providing a notification to a user in a home network are provided. An example method according to the disclosure includes receiving an alert for the user, determining a location of the user, determining one or more proximate devices based on the location of the user, determining a location of one or more proximate non-interested users based on the proximate devices, determining an activity of the user, determining a preferred notification device based at least in part on the location of the user, the location of one or more proximate non-interested users, and the activity of the user, generating a notification message based at least in part on the preferred notification device, and sending the notification message to the preferred notification device.