There are provided measures for distributed coordinated management of machine learning models and applications. Such measures exemplarily comprise, at a controller function entity, receiving, from an orchestrating entity, a deployment instruction instructing deployment of a controller functionality, and deploying said controller functionality, wherein in relation to said controller functionality, the measures exemplarily further comprise receiving, from said orchestrating entity, information on a goal related to network performance of a network portion, and transmitting, based on said goal, towards at least one first controlled function entity, a deployment instruction instructing deployment of at least one first controlled functionality.