Systems and methods for integrating biometric data into gameplay of interactive content titles are provided. More specifically, such systems and methods may provide a healthcare gamification hub in an online gaming system. whereby players are incentivized to reach health and wellness goals that may be translated into in-game or metagaming resources for interactive content titles. Earning game resources may be associated stored health gamification rules that specify actions associated with corresponding biometric data and a virtual reward that is redeemable towards one or more in-game rewards associated with one or more interactive content titles. Real-time biometric data regarding a user may be received and the biometric data may be captured by one or more sensor devices.