An industrial integrated development environment (IDE) includes analytic features that generate control project telemetry data based on analysis of a control system design and uses this project telemetry data as the basis for control system design guidance and recommendations. The IDE system can analyze the control system design and identify industrial devices use by the control project, device features that are utilized by the control project, resource utilizations, and other such project telemetry. The IDE system can generate recommendations for improving the control system design based on this project telemetry. The project telemetry data can also be provided to product vendors, offering insights into how the vendors' products are being used by end customers.