Provided is a display apparatus comprising: a housing which has an opening; a roll which is disposed in the housing; a display which is wound on the roll and rolled in and out through the opening; a frame which is provided at the upper end or lower end of the display; a first link one end of which is rotatably connected to one end of the frame; a second link one end of which is rotatably connected to the other end of the frame; first and second sliders which are rotatably connected to the other end of the first link and the other end of the second link, respectively; and first and second rails which are arranged horizontally in the housing and provide moving paths of the first and second sliders respectively, wherein the first and second rails at least partially overlap each other in the back-and-forth direction.