A logo lamp assembly to be mounted on a vehicle, comprising, at least one first logo lamp having a fixed image output as light projection configured to be turned on or off; characterized by at least one second logo lamp having an at least partially animated image output as light projection, and being configured to be turned on or off dependent on the fixed image output or an external signal from a control unit, such that the logo lamp assembly is a hybrid semi-dynamic animated logo lamp assembly. Further a vehicle component and a vehicle comprising said logo lamp assembly are provided.