A label structure includes: a base material including a print area on which information arranged in a predetermined direction is printed on a front surface of the base material; an adhesive portion in which an adhesive is laminated on a back surface of the base material; and a separator configured to cover the adhesive portion. At least the print area of the base material is formed with a base material partition portion partitioned by a base material tear-off line, the base material partition portion includes a plurality of intersections extending in a direction intersecting with the predetermined direction, and the separator is formed with a separator partition portion partitioned by a separator tear-off line in an area corresponding to at least a part of an area corresponding to the base material partition portion.