According to an aspect of the present disclosure, there is provided a system for displaying visual information in a vehicle. The system comprises a light source and a controller to control the light source to display at least first and second visual information in or through a surface in the vehicle. When the system is in a first state or configuration, the controller is operable to display the first visual information only. When the system is in a second state or configuration, the controller is operable to display the second visual information. The first and second visual information may represent different scopes of services or capabilities selected by a user, e.g., by way of purchase or subscription.