The present invention relates to the technical field of hot upsetting forming apparatuses and discloses an apparatus for hot upsetting forming of a fastener, the apparatus comprising a heating assembly and a hot upsetting assembly, wherein the heating assembly comprises at least a first frame, and a first manipulator, a second manipulator and a heating device that are fixed to the first frame, wherein the first manipulator is configured to transfer a workpiece from a vibratory inline feeder with a magazine to the heating device, and the second manipulator is configured to transfer the workpiece from the heating device to a hot upsetting station of the hot upsetting assembly; the hot upsetting assembly comprises at least a hot upsetting machine, and a third manipulator and a fourth manipulator that are fixed to the hot upsetting machine; and the third manipulator is configured to spray a lubricant on a workpiece to be machined, and the fourth manipulator is configured to transfer the workpiece from the hot upsetting machine to the workbin. The apparatus for hot upsetting forming of a fastener according to the present invention has a rational layout and high production efficiency.