Provided are an ink jet recording method including a step of preparing a white ink containing water and a white pigment, a step of preparing a colored ink containing water and a color pigment, a step of applying the colored ink onto an impermeable base material using an ink jet method to obtain a colored image, and a step of applying the white ink onto the colored image using an ink jet method to obtain a white image having a surface roughness Ra of 0.10 µm to 0.40 µm, and applications thereof.