The present invention relates to a smart exhibition operating system and method. The smart exhibition operating system according to the present invention comprises: a member management server for storing and managing information of members subscribed through a smart terminal; a smart exhibition platform (SEP) server for issuing and managing exhibition admission tickets by providing and installing an SEP application with the smart terminal, receiving communication information of the smart terminal and the beacon, and providing company information of a corresponding booth according to the location of the smart terminal to the smart terminal; and an artificial intelligence big data analysis server for analyzing company information according to the visit of the corresponding booth of the smart terminal and providing suitable exhibition information to the smart terminal through the SEP server. The optimal exhibition-related information can be provided.