Disclosed is a method of determining at least one visual behavior parameter of an individual, including: determination of the position of the center of rotation of at least one eye of the individual in a first reference frame tied to the head of the individual; capture, with the aid of an image capture device, of at least one image of at least one part of the body of the individual in a second reference frame, determination of the position and the orientation, in the second reference frame, of the first reference frame tied to the head of the individual, by searching for the position, in the second reference frame of a distinctive zone of the part of the body of the individual; determination of the position of the center of rotation of the eye in the second reference frame; and determination of the sought-after visual behavior parameter.