An exemplary method processes an electronic communication received by a first end-user communication device, where the electronic communication comprises a digital packet having a header segment and a user data segment. A determination is made whether the received user data segment contains a first label that identifies a corresponding enhanced services application program stored in memory of the first end-user communication device. On identifying a first label, a determination is made whether the received user data segment contains a first command that identifies a corresponding action to be taken by the first enhanced services application program. On determining the existence of a first command, the first enhanced services application program causes a first action corresponding to the first command to be executed on the first end-user communication device.