A real-time Internet streaming system and method includes a scheduling server that receives queries from encoders and determines if any scheduled events associated with a particular media encoders is an active scheduled event by comparing the scheduled events with time and date information. When there is an active scheduled event the scheduling server sends a response to the media encoders to stream a media stream to an origin server. When the scheduling server determines that an active scheduled event is no longer active, the scheduling server sends a response to the media encoders to stop streaming. The origin server can send the media stream or a modified version of the media stream to a plurality of viewing devices or archive the media stream for later playback. The real-time Internet streaming system can include a scheduling server, origin servers, and a plurality of encoders.