An automated lead management solution receives network traffic from a lead provider server over a network. The network traffic is authenticated, validated, and filtered. Specifically, an intelligent filter engine may filter the network traffic at different levels of granularity such as field, campaign, and tier levels and stop the filtering whenever the network traffic fails an authentication, is invalidated or filtered out. When a lead passes through this rigorous filtering process, the filter engine identifies target system(s) that best matched the lead and sends the lead and data identifying the target system(s) to a ping engine. The ping engine pings the target system(s) sequentially or simultaneously. A response from a target system, which may include an instruction and/or a network address to redirect the network traffic, is then communicated to the lead provider server in real time in response to receiving the network traffic from the lead provider server.