A rolling toy to be rolled on a horizontal support surface, for instance, on a floor, having a primary roller and a secondary roller. The primary roller having a tubular-like member extending along a longitudinal axis and at least one annular flange fixedly attached to the tubular-like member and extending outwardly therefrom. The secondary roller is adapted a for rolling motion upon an interior surface of the tubular-like member when the primary roller rotates about the longitudinal axis due to the rolling motion of the rolling toy on the horizontal support surface. At least one of the following includes a helical guiding means: (i) the tubular-like member and (ii) the secondary roller. Thereby, when the secondary roller is disposed on the interior surface of the tubular-like member and the primary roller is set in a rolling motion on the horizontal support surface in a predetermined direction, the rolling motion of the primary roller results in a tilting of the latter. The tilting of the primary roller may result in its standing vertically on the horizontal support surface.