A generic software application may be dynamically branded in response to communication with a baseband management controller. Servers and other information handling systems may be remotely or locally managed using the generic software application. The generic software application provides an interface to the baseboard management controller. The baseboard management controller locally stores one or more branding files associated with a brand identity. Once the communication is established, the baseboard management controller sends the branding files to a device executing the generic software application. The branding files may then be incorporated into the interface provided by the generic software application. The interface may thus assume the brand identity associated with the baseband management controller. When management of the baseband management controller is completed, the communication terminates and the branding files may be discarded. The interface provided by the generic software application may thus return to a debranded state.