A control apparatus for a self-moving cart is disclosed, in particular a golf caddy, comprising at least a speed control of a motor onboard the cart and a logical control unit which adjusts said speed control of said motor based on the relative position of a reference user, furthermore comprising a proximity detection device meant to face the rear side of the cart, with respect to the travelling direction, so as to detect a relative distance with respect to a user following the cart, said logical control unit being configured so as to determine said speed control depending on said detected relative distance so that it is maintained in a tolerance range defined by a maximum distance and a minimum distance, wherein said minimum distance is such as to enable the user to operatively reach on/off means of said apparatus meant to be installed onboard said cart.