To provide an apparatus and method for executing signal conversion processing according to environmental light in a content unit, a scene unit, or a frame unit to generate an output image. Provided is an image display control apparatus including a data processing unit that controls image signals to be output to a display unit, the data processing unit being configured to execute a display control application supporting a content to be displayed on the display unit to generate output image signals. The data processing unit inputs sensor detection signals from a sensor that acquires environmental light information in a periphery of the display unit, and applies the sensor detection signals and generates output image signals by carrying out signal conversion processing in which different signal conversion algorithms are applied to original input image signals of the content in a content unit, a unit of scenes configuring a content, or a frame unit.