A communication management system transmits questionnaire information including a set of questions relating to one or more services available to a communication terminal to the communication terminal through a network, receives answer information including a set of answers to the set of questions from the communication terminal through the network, determines a service to be provided to the communication terminal based on the answer information, and transmits to a relay device an operating parameter for controlling the relay device in transmitting or receiving content data to or from the communication terminal according to the determined service.