A digital marketplace stores an installable web application including a first packaged file including a manifest file and a web page. The digital marketplace receives a request for installation of the installable web application from a computing device. The digital marketplaces automatically determines a computing platform type of the computing device, based on the request, and automatically creates a version of an installation file for the installable web application based on the computing platform type. The version of the installation file includes a portion of the first packaged file. The version of the installation file is smaller than the first packaged file. The digital marketplace provides the version of the installation file to computing device.