A method and apparatus for establishing communication between an image photographing apparatus and a user device is provided. In one implementation, the image photographing apparatus includes a communication module; a short-distance wireless communication module; and a controller. When tagging between the image photographing apparatus and a user device occurs, the short-distance wireless communication module provides connection information to the user device via short-distance wireless communication, the controller activates the communication module, and the communication module establishes communication with the user device using the connection information.