The subject disclosure relates to computer-implemented methods that include steps for receiving a reduction request, the reduction request indicating a desired amount of a consumable resource for which consumption is to be reduced, receiving a population indicator, the population indicator defining a set of consumers associated with the reduction request, and determining, using a behavioral demand dispatch (BDD) model, one or more target users from among the set of consumers. In certain aspects, the steps can further include providing a demand reduction communication to each of the one or more target users. Systems and computer readable media are also provided.