Disclosed are various embodiments that employ application fingerprinting and lifestyle fingerprinting, where each application fingerprint is associated with a corresponding application and is generated based at least in part on a static analysis and a dynamic analysis of the corresponding application. In one embodiment, an identification of an application is received, and a group of users are determined that have a preference for the application based at least in part on lifestyle fingerprint data and application fingerprint data. Correspondingly, a particular user is identified with a lifestyle fingerprint that is similar to lifestyle fingerprints of the group of users, whereby the particular application is transmitted to the particular user.