A sheet feeding apparatus is provided with a pick-up roller that contacts sheets loaded on a load tray to pick up, a paper feed roller that feeds a picked-up sheet, and a separation roller brought into press-contact with the paper feed roller to separate the sheet, where the sheets are separated from the pick-up roller, the separation roller is rotated in a sheet return direction different from a sheet feed direction, and subsequently, the paper feed roller is separated from the separation roller. It is possible to prevent damage to a sheet and sheet jam from occurring in pulling out the load tray loaded with sheets to the front side.