Mechanisms for controlling a commercial transaction is presented. An article of manufacture has a time cell that is read by an electronic apparatus. In response to a determination of a state of the time cell by the electronic apparatus, usage of the article of manufacture in a commercial transaction is enabled or denied based on the determined state of the time cell. The expiration period of a time cell controls the time period during which the commercial transaction is enabled or is denied to be performed; an unexpired time cell may both enable or deny performance of a commercial transaction, and an expired time cell may also both enable or deny performance of a commercial transaction. The time cell may be used to restrict the usage period of a coupon, a promotional offer, a pre-paid service, or some other commercial transaction that involves an article of manufacture.