A resource utilization mechanism (RUM) preemptively extracts data from long latency storage in a cloud computing environment to economically and quickly provide data that is infrequently accessed by customers. The RUM identifies periods of low resource utilization where capacity can be efficiently utilized, identifies data to be retrieved, and retrieves the data from long latency storage to make it available to the customer. The RUM may notify a customer that the data is available and allow the customer to accept terms of use for the data or opt out of using the data.