Methods, systems, apparatuses, evolved NodeB (EnBs), User Equipment (UE), and chip sets for all of the same, in cellular communication systems are described. One method for a UE includes receiving a Channel State Information Reference Signal (CSI-RS) transmitted by an eNB according to a pattern in a time-frequency resource grid determined based on the transmission scheme of the eNB, measuring the state of the transmission channel using the CSI-RS, generating channel state information based on the measuring, and transmitting the channel state information as feedback. The UE receives a downlink signal including data and a Cell-specific Reference Signal (CRS) from the eNB and estimates the transmission channel using the CRS and then acquires the data using the estimated channel.