An information processing apparatus includes an eyeball position estimation unit that estimates an eyeball position of a user in a pupil-corneal reflection method on the basis of a captured image including an eye of the user captured when the eye of the user looking at a display surface is irradiated with light; a discrepancy estimation unit that estimates an amount of discrepancy between an eyeball position on the display surface and a visual field center of the display surface, the eyeball position being identified on the basis of the eyeball position; and an operation instruction unit that issues an operation instruction to adjust a position of a device including the display surface on the basis of the estimated amount of discrepancy.