A vehicular display control device includes: a display control unit for controlling a display device to superimpose an image on a surrounding view of the vehicle; and a sensor operation detecting unit for detecting whether an obstacle sensor detecting an obstacle around the vehicle is in operation. When the obstacle sensor is in operation, the display control unit: transforms a detection target area, which falls in a detection range of the obstacle sensor and expands from the vehicle to a periphery along a road surface, into a detection target image represented from a viewpoint of a driver of the vehicle; and displays a transformed image to be superimposed on the surrounding view of the vehicle.