An image forming apparatus and method for controlling an image forming apparatus is provided. The image forming apparatus includes a detecting unit, a projecting unit, and a control unit. The detecting unit is configured to detect an event that needs user work on the image forming apparatus. The projecting unit is configured to project an image onto a projection target. The control unit is configured to control projection by the projecting unit. When an event that needs user work on the image forming apparatus is detected, the projecting unit projects an image onto a projection target so that a target portion of the user work can be identified and also projects an instruction image for performing the user work.