A liquid crystal display (LCD) includes: a curved liquid crystal panel; and a driving device for displaying an image by operating the curved liquid crystal panel, wherein a luminance curve for a gray level for generating a gray-level voltage to be applied by the driving device to a first color pixel disposed in an edge portion of the curved liquid crystal panel is disposed below a luminance curve for a gray level for generating a gray-level voltage to be applied to the first color pixel disposed in a remaining portion of the curved liquid crystal panel.