A laminated coating film (2) includes a metallic base layer (4) and a color clear layer 5, and produces a target color with the metallic base layer 4 and the color clear layer (5). The laminated coating film (2) is designed to have high chroma at the highlight, and further to provide an appearance of denseness. To address this, the laminated coating film satisfies the following formula (1): (RH(P)/RH(OA))>60  (1) where RH(P) represents a highlight reflectance of light of the target color, and RH(OA) represents an average highlight reflectance of light in a wavelength range outside a hue range of the target color.