The techniques described herein provide, in one embodiment, a rapid-agitation mixer for food products that comprises a product holder configured to hold a sealed product cup containing a food product to be mixed, and a drive shaft along an agitation axis, the drive shaft configured to secure the product holder and product cup in place. The illustrative mixer also comprises a drive motor configured to reciprocate the drive shaft in opposing directions, where the product holder correspondingly reciprocates the product cup to churn the food product within the product cup.