A client device executes a first interactive application that includes an embedded advertising player module. As the user interacts with the first interactive application, a condition is detected, causing the advertising player module to transmit a request for a second interactive application. The second interactive application may be developed to run in the same or different computing environment than the first interactive application. The second interactive application is executed by a remote server, and screen display outputs are generated in response. In response to the screen display outputs, the server generates video frames or rendering commands and streams the frames or commands to the advertising module to generate a display on the client device. The advertising player module receives interaction data for interacting with the second interactive application, and forwards such interaction data to the server. The second interactive application provides an output in response to the second interaction data.