A display apparatus includes a display panel comprising a data line, a gate line crossing the data line and a sub pixel connected to the data line and the gate line, a moving vector extractor configured to extract a moving vector of an input image using input data, a data generator configured to generate data of a high gamma curve called “high data” and data of a low gamma curve called “low data” corresponding to the input data using a spatiotemporal sequential pattern based on moving direction and moving speed of the moving vector, and a data driver circuit configured to covert the high data and the low data of the input data into a data voltage and provide the data line with the data voltage.