Embodiments that are described herein provide improved methods and systems for analyzing network traffic. The disclosed embodiments enable an analytics system to perform complex processing to only new, first occurrences of received content, while refraining from processing duplicate instances of that content. In an embodiment, the analytics results regarding the first occurring content are reported and cached in association with the content. For any duplicate instance of the content, the analytics results are retrieved from the cache without re-processing of the duplicate content. When using the disclosed techniques, the system still processes all first occurring content but not duplicate instances of content that was previously received and processed. In the embodiments described herein, input data comprises communication packets exchanged in a communication network.