A personalized interactive service is provided by setting a profile of an individual for use by an entity that provides the interactive service. At least a portion of the profile is set independent of any network communication session between the individual and the entity. A personalized interactive script is personalized for the individual in the event that the individual initiates a communication with the entity to obtain the interactive service. The personalized interactive service is provided to the individual when the personalized interactive script is executed based on the individual initiating a communication session between the individual and the entity.