Disclosed are methods, systems, and non-transitory, machine-readable media that facilitate personalized home automation control based at least in part on individualized protocol. First sensor data may be received, and may be indicative of an identified individual that is sensed by a set of sensors. A particularized pattern of activity of individual may be determined. Second sensor data may be indicative of an unidentified individual. Identification rules specified by a stored protocol record may include criteria for identifying sensed individuals. The second sensor data and/or identification information from another data source may be analyzed to identify the unidentified individual. A home automation rule may be determined based on the particularized pattern, which rule may include an anticipation of an operational setting of a home automation device. The home automation device may be instructed based on the determined home automation rule.