The broadcast signal transmitting apparatus includes a signaling encoder for generating signaling information indicating whether a broadcast signal including multimedia content is transmitted in real time using a broadcast network, an internal structure generator for generating at least one object internal structure obtained by dividing a file included in the multimedia content into an independently encoded or decoded data unit, a packet information generator for generating packet information including metadata for identification of the object internal structure when the signaling information indicates that the multimedia content is transmitted in real time, and a transmitter for transmitting a broadcast signal including the object internal structure and the packet information. Accordingly, the apparatus can reduce a total time needed when multimedia content is acquired and then displayed for a user.