A method, apparatus and computer program product are provided for direct control of constrained electronic devices with a remote resource. A method performed in a mobile device is provided. The method includes the mobile device receiving a network address and a smart device identifier from a smart device; accessing a remote resource, such as an external internet application, based on the network address; receiving a command indication, wherein the command indication indicates an action to be executed by the smart device; and causing a transmission of a command to the smart device, wherein the transmission includes the smart device identifier.