A system is disclosed for measuring data utilization attributable to use by an application being executed on a mobile device. The system has a server operable to register the application and transmit information to establish a connection between the application and a proxy server. The system also has a proxy server operable to establish a first connection with the application, receive direction to establish a second connection with a target endpoint, establish the second connection between the proxy server and the target endpoint, pass data between the target endpoint and the application using the established connections, and measure the amount of data passed between the target endpoint and the application.