A RFID system and an associated antenna-coupler are provided. The system may be for selectively communicating with a targeted transponder from among a group of multiple adjacent transponders is provided. The system may include a transponder conveyance, a transceiver, and an antenna-coupler. The transponder conveyance is adapted to transport at least one targeted transponder from a group of multiple adjacent transponders through a transponder operating region. The transceiver is configured to generate one or more electrical signals. The antenna-coupler has first and second microstrips in a cross-like arrangement relative to each other. Each of the first and second microstrips is configured to transmit one or more electro-magnetic fields concentrated in a near-field region of the antenna-coupler based on the one or more electrical signals for communicating with the targeted transponder.