According to one embodiment, the ultrasonic diagnosis apparatus includes a storing unit and processing circuitry. The storing unit is configured to store a plurality of images usable as a reference image to be referred to at the time of scanning, the plurality of images includes images corresponding to a plurality of cross sections. The processing circuitry is configured to read, when a cross section that needs to be scanned is switched in accordance with a workflow, from the storing unit one or more images registered for each of the plurality of cross sections in advance, the workflow defining a flow of procedures including scanning the plurality of cross sections. The processing circuitry is configured to display the read image as the reference image on a display.