A network configuration having various network elements and user equipments configured to authenticate web access requests is disclosed. Upon receipt of web addresses from various subscribers, the web addresses such as online advertisements are stored in a memory. The network traffic in the communication network is monitored in accordance with the web addresses stored in the memory. After detecting a website assess request such as a click of an online advertisement, an authentication record which authenticates the origin of the network equipment issuing the request. The authentication record is forwarded to a subscription partner via a predefined messaging mechanism.