A haptic effect enabled flexible device is presented that includes a flexible frame, a processor, a flexible display and an actuator system. The processor is configured to receive a data stream where the data stream contains visual content. The flexible display is connected to the flexible frame and is designed to display the visual content from the data stream. The actuator system is also connected to the flexible frame and receives drive commands from the processor as a result of the processor executing a plurality of haptic instructions. The drive commands direct the actuator system to deform the flexible device. Execution of the plurality of haptic instructions is synchronized with the display of the visual content on the flexible display device.